Pop-Tarts Blanket
Cozy Concepts Co’s First Licensed Collab
The sweetest way to stay warm. The Pop-Tarts™ Throw Blanket by Relatable x Cozy Concepts Co. is your go-to cozy essential for snack lovers and style icons alike.
Designed to look like a giant frosted strawberry Pop-Tart®—sprinkles and all—it’s soft, silly, and seriously photo-worthy.
Additional Pop-Tarts™ Collabs:
Emotional Support Pals x Pop-Tarts™
Happy Helpers x Pop-Tarts™
Creative Director – Kai Hovland, Juliana Hostetter
Director of Brand, Trend – Justin Berry
Photography Art Direction – Julia Lassen
Video Editing – Dan Hirshon