Licensor Collabs

Happy Helpers x Pop-Tarts, Care Bears, SpongeBob, Squishmallows

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Happy Helpers brings comfort and relief with a playful, joyful twist. They turn life’s not-so-fun moments into something a little brighter.

In a category that can feel taboo, they focus on positivity and lightness. These microwavable plush deliver cordless, comforting heat—whether consumers are dealing with body aches, cramps, or just need some cozy vibes.

Creative Director – Kai Hovland, Juliana Hostetter
Director of Brand, Trend – Justin Berry
Brand Manager – Sam Lau
Photography Art Direction – Julia Lassen
Video Editing – Dan Hirshon

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