The Viral WabiSabi Blindbox
Walmart and Target Exclusive
Meet WabiSabi Kitties, the cute collectible plush line that celebrates flaws, quirks, and chaos. Each kitty is perfectly imperfect, wildly adored, and comes hidden inside a blind box for a fun unboxing surprise.
Every pack includes a mystery character keychain, collectible sticker, and bio card that reveals your kitty’s story. The first drop features all seven quirky kitties—including the Secret Rare, Boo Boo, Emo Kitty, Cat Nap, Ghost Cat, Patches, Nine Lives, and Scaredy Cat.
Sr. Director Brand Design – Juliana Hostetter
Director of Brand, Trend – Justin Berry
Photography Art Direction – Julia Lassen
Video Editing – Dan Hirshon